The Good, the Bad, and the Ugly of Brand Loyalty

Future of Marketing

Big News! The Future of Loyalty is Here

Your Chance to Shape the 2025 SOCPM

Last Chance: Invite to Shape the 2025 SOCPM

Exclusive Invite: Help Shape the 2025 State of Community-Powered Marketing

FOM: A Note from our CEO

FOM: Stop Chasing Trends. Start Owning Them.

The Quest for Data: A Struggle Most Perilous

Brand Loyalty Wild West

The Good, the Bad, and the Ugly of Brand Loyalty

🐸 🌿 Can Marketing Go Green?

🐸 🌿 Sorry Kermit, It Can Be Easy Being Green

Get In, We're Co-Creating with Sandworms

Social Despair, and Veggies

FOM: O Brave New World, Social Despair, and Veggies

Does someone else own your brand’s community?😱

Who owns your brand community?

Your State of Community Powered Marketing report

It's here! The State of Community Powered Marketing 2024 report

New podcast episode - insights on leading digital strategies

The year of community

Happy Holidays to You

🎁 'Tis the season to share your expertise

🎙️ New Podcast: Exploring the Future of Marketing

Brief #139: Exploring the Future of Marketing (New Episode!) 🎙️

Brief #138: How Top Brands Are Preparing for a Cookie-less Future

Brief #137: Unlocking the Power of Zero-Party Data

Brief #137: Zero-Party Data is Your Secret Weapon

Brief #136: Diversify your Digital Presence

Brief #136: Threads vs. Twitter – A Lesson in Audience Ownership

Brief #135: Community Powered Marketing

Brief #135: Five Pillars of Community Powered Marketing

Brief #134: How to turn customers into advocates

Brief #134: Turning consumers into advocates (best practices)

Brief #133: Community-Powered Marketing (plus some big news)

Brief #133: Embracing Community Powered Marketing (plus some big news)

Brief #132: Best Marketing Practices to Implement (Yesterday)

Test your social content game in 3 minutes

Are You Winning at Social Content?

Brief #131: How to reduce shopping cart abandonment rates 🛒

Brief #130: A crash course in improving engagement rates

Brief #129: Content ideas to boost engagement

Brief #128: Social media as a search engine

Brief #128: Making your brand more ✨ discoverable ✨

Brief #127: Using UGC to Maximize Sales 🤑

Marketing Themes and Predictions for 2023 🔮

Brief #125: Read before 2023

Brief #124: Multisensory branding (audio edition) 👂🏼

We'd love your input for a research study 💡

Calling all marketers – share your expertise 📣

Brief #121: Influencers, creators, UGC – what's the difference?

Brief #120: The age of activism 🌏

Brief #119: How different industries use UGC 💡

Brief #119: Word-of-mouth is your greatest asset 😉

Brief #118: Keeping up with Gen Z 🥵🌶

Brief #117: Eye-tracking patterns in ads 👀

Ten marketing predictions 🔮

Brief #116: Ten marketing predictions 🔮

Brief #115: Marketing doesn't have to be boring 💤

Brief #115: How to build a killer brand 🔪

Brief #114: People trust people (not brands)

Brief #114: People trust people (not brands)

Brief #113: Crafting your brand personality – a deep dive

Brief #112: How to get customers to create content

Brief #112: Your audience needs guidance

Brief #111: How to build brand preference (plus #SMW highlights)

Brief #111: Building brand preference (and #SMW highlights)

Brief #110: Back to Brand Basics

Brief #109: The Three Types of Influencers

Brief #109: Three Influencers to Focus On

Brief #108: Building a brand community

Brief #108: How to build a strong brand community 💪🏽

Brief #107: Turning strangers into advocates

Brief #106: Customer retention boosts revenue 📈

Brief #106: Are people talking about your brand?

Brief #105: Five (5️⃣) tiers of content creation

Brief #105: The five types of content creators

Brief #104: Let's talk about the creator economy...

Brief #104: Creating the new economy

Brief #103: Immersive Experiences in the Metaverse

Brief #102: Using video to scale your content 📹

Brief #102: Visual storytelling with video

Brief #101: Marketing during times of war

Brief #100: Thanks for getting to 💯 with us!

Brief #99: Improving company culture

Brief #99: How to improve company culture

Brief #98: Amplifying the voice of your fans

Brief #98: The most powerful form of marketing...

Brief #97: Growing Pains in Marketing 🤕

Brief #96: Engagement > Follower Count

Welcome to Future of Marketing. Here's what to expect.

The Good, the Bad, and the Ugly of Brand Loyalty

May 23, 2024